/01Brand & culture
How attention is earned.
How communities form, and how brands become useful in people's lives.
A personal studio · open to collaborators
Antidote for the old playbook.
My personal studio for the projects I want to build , across brand, AI, culture, wellness and commerce. If any of it resonates, let’s talk.
"The old models are tired. We’re interested in what replaces them."
Scroll01 / Intro
, A position
The world is being rewritten in real time.
Work is changing. Brands are losing meaning. AI is reshaping how things are made. People are rethinking health, identity, status, community and ambition.
Antidote builds in that gap , creating, shaping and launching ideas for people and markets moving beyond the old playbook.
02 / What we do
We build ventures.
Physical and digital products and services , built from scratch, for the markets and behaviours emerging next.
One studio. One focus. Every project is an idea I want to build, on its own terms , not a service line for hire.
03 / Areas of interest
Where we’re looking.
/02AI & work
How intelligence reshapes work.
How automation and agents are changing the way companies, teams and individuals operate.
/03Wellness & identity
How people redefine themselves.
Age, energy, performance, health, confidence and self-expression.
/04Commerce & products
How products earn loyalty.
How physical and digital products create new forms of margin and momentum.
04 / How I think
Ideas that sit between
culture & commerce.
culture & commerce.
The things that feel early, strange or slightly uncomfortable often become the next obvious market.
Antidote exists to find those shifts, turn them into sharper ideas, and build the systems that help them move.
- /01Work
The Future of Work
Work is being rewritten by AI, autonomy and new expectations.
- /02Brands
The Future of Brands
The next generation of brands will need to be more useful, participatory and culturally fluent.
- /03Ventures
The Future of Venture Building
A new playbook is emerging for building in an unpredictable world.
- /04Wellness
The Future of Wellness
Age, health, identity and performance are becoming some of the most important markets of the next decade.
06 / Signal
Join the signal.
Occasional notes on ventures, culture, AI and what comes next.