ANTIDOTE | : The Antidote Journal
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Your customer experience sucks

This was going to be a piece about digital experiences, but we all know that digital is not a thing anymore, it's everything. A huge chunk of your customer experience will have a digital element if not be completely digital. So lets just talk about...

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Unlearn everything you think you know

Why do we continually create clones in the creative industry? Why are we not training people to identify and solve problems? Why are we stuck in Einsteins view of insanity? Why? Because we are constantly looking backwards to drive forwards. We look at results of the past in terms...

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Not adapting to change is terminal

'The secret of change is to focus all of your energy not on fighting the old, but building the new' - Socrates I learned a valuable lesson over the last week, I published an article on mUmBRELLA, challenging the status quo of the advertising industry and...

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The three things that kill creativity

The business world is in need of more creativity and innovation but we are suffering from a lack of freedom to put people in to a mindset and environment that helps creativity to thrive. Here are three things that kill creativity and innovation that we can...

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Get out there and take down industries

We stand here at the end of 2016 and what has changed? Nothing. The so called big players in nearly every large industry are being out-thought, out-maneuvered  and out-created by small upstarts who have one thing in common, bravery. Never has there been a better time...

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