Get out there and take down industries
We stand here at the end of 2016 and what has changed? Nothing. The so called big players in nearly every large industry are being out-thought, out-maneuvered and out-created by small upstarts who have one thing in common, bravery.
Never has there been a better time to take a large slice of market from those too big to fail, what are you waiting for?
There is a multi-billion dollar industry servicing the innovation agenda at large corporates; from agencies, to consultants to training. Every type of snake-oil available to try and make magic happen, none of which is particularly effective.
Banking, insurance, food, hospitality, travel, entertainment, all being shaken by super brave, people focused businesses that are totally ok with failure.
Many of the leading companies in each of the verticals will have innovation training, their own labs, probably even a VC arm. But it’s all lip service, the structures, history, management and incentives are completely adverse to ever being able to innovate.
More importantly, the human element is missing, businesses are still building products because they can, launching services because they think it’s a great idea. They take months, even years to get systems updated and tech lined up, only to work out, they missed the point a long way back.
If you have an idea, not matter how crazy it seems, if their is potentially a market to gain, no matter how big or established the competition, speak to some people. Find some like-minded individuals and formulate a plan. There are enough people like us here at antidote who are very experienced at validation, the time is now, get out there and take down industries.